Month: August 2022

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How to do personal branding with Buck Wise


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Buck Wise, co-founder of the Wise Property Group, got his start in radio, working for Clear Channel (now known as iHeartRadio). He worked his way up quickly to being one of the top radio personalities before moving to CBS and later founding his own full-service digital agency. 

Many of the lessons he learned from working at Clear Channel still apply today, and you can apply them to your own personal branding. You have to be captivating to an audience. Radio measures “TSL” or time spent listening, and this concept is the same on modern social media and content creation apps. 

1- Get out of your own way. 

Too many agents are sabotaging their own efforts by responding to imaginary criticism. Every detail gets magnified in your head, “warts and all,” and you need to learn to ignore that voice. 

2- You need to create content consistently. 

Consistently builds trust and trust builds conversion. Consistency also positively affects the internet algorithms that will get your content in front of more people. You won’t see the results right away, and then everything will grow quickly. As Mark Clear, author of Atomic Habits, points out, a bamboo tree groes underground first, so you can

3- Get it wrong to get it right. In other words, fail fast. 

Many people will take good advice but not be able to implement it in a way that seems natural. But the only way to get it right is to practice, and that means being bad at it for a while.

4- Cut the crap.

Content creators (that’s you!) are often trying to fluff out their content and stretch it out. The proper way to get eyes on your content is to cut to the chase. Value your audience’s time and give them what they want, right away. 

In order to do personal branding successfully, the rules for getting attention consistently are the whether you’re using the latest in state-of-the-art technology or sitting around a campfire. Learn how to do personal branding correctly by doing it consistently, giving yourself permission to be bad, and learning the lessons from your mistakes without punishing yourself for it. If you can grow your personal brand, you will be successful in business.

Follow us:

Buck Wise: Facebook page –  Instagram – twitter

Michael Valdes: Facebook page – instagram – Youtube Channel

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John DeMartini: From High School Dropout to Genius


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John DeMartini, author of 40 books on personal development, was a success story no one expected. He literally did not know how to read well into his teenage years. He expected at the time that his career would go no further than working at a surf shop, but a chance encounter with alternative medicine pracitioner Paul C. Bragg led him to a breakthrough in his mindset. He had a vision of himself becoming a teacher one day, and he taught himself how to read and how to speak eloquently to achieve that goal.

Paul C. Bragg taught him an affirmation to say to himself every day: I am a genius when I apply my wisdom.” He used that wisdom to pass his G.E.D. exam. He used that wisdom to learn philosophy and reasoning skills. He used that wisdom to teach himself to speed read and how to absorb knowledge every day.

Having seen the success of this affirmation, when he was only an 18-year old student at Wharton, other students approached him and asked them to teach them the meditation and yoga practices that he did every day. As he taught more and more, he knew he had broken through when he heard another student whisper to another, “This guy’s a genius.”

He realized the power of that affirmation, and what’s more, he could create the life he wanted if he expanded that statement and lived his expanded affirmation every day. He wrote other affirmations and power statements, over 20 pages of them, and he keeps it on his computer and even updates it from time to time to this day.

He had a breakthrough when he realized that he wanted to go from “genius” to “mastery.” He worked on what the definition of mastery was and how to accomplish it. His “masterful life” plan went from a few sentences to 33 volumes, and every day he works to achieve that mastery, because remember that mastery is a journey, not a destination.  

John DeMartini went from a “stupid” kid who couldn’t read to a “genius” in a few short years by having the breakthrough that his history is not his destiny. He was able to shape the life he wanted and live is by having a breakthrough in his mindset.

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John DeMartini : Facebook page –  Instagram – website

Michael Valdes: Facebook page – instagram – Youtube Channel

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How to do hard things with Kevin and Tina Caul


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Kevin and Tina Caul, founders of the Caul Group, and a happily married couple, joined me on the podcast this week to discuss their life and their story. This interview has a lot of great takeaways, but to me the specific through-line that stands out the most is that they have gone headfirst into doing things that are difficult, knowing the payoff is worth it.

Here, then, are some of the hard things that Kevin & Tina Caul have done:

Getting into selling real estate

They began their interest in real estate when they were looking for their own first home. They really connected with the real estate agent, and he suggested that Tina get her own real estate license because she had the personality to be successful in that competitive field. At first she wasn’t interested in being a salesperson, but after some convincing, she became a licensed real estate agent at 23 years old.

Moving and selling real estate in a new city

Before they moved from Michigan to North Carolina, Kevin got his real estate license and learned what he needed to know from Tina to get started, and made a one-year plan to go from Michigan to somewhere warm and sunny, which turned out to be North Carolina. The most difficult part of moving was figuring out the ins and outs of a new area, as a real estate agent needs to really have their finger on the pulse of a town and know the things that Zillow and Google can’t tell you. As the saying goes: fake it till you make it!

How to balance work and home life as a couple who works and lives together

Many married couples are not able to balance work and home life, but Kegin and Tina Caul pull it off by having boundaries and agreeing to a plan. In their case, Tina does the majority of work in their real estate business, and Kevin stays home with the kids. He literally spends most of the day napping and taking care of the house as if he’s retired! It isn’t for everyone, but it definitely works for these two. 

How to handle selling real estate in a bear market

No matter how good or bad the market is, customers, deep down, are all the same. Know what questions they will ask and how to overcome objections. There is no one who is looking to buy a home that will have some new insight or question that no one else has ever had. 

Watch this video to learn how to do hard things, and hear the whole story.

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Tina Caul : Facebook page –  Instagram – website

Kevin Caul: Facebook page –  Instagram – website

Michael Valdes: Facebook page – instagram – Youtube Channel

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Jairek Robbins on How He Became the Next Big Thing in Personal Development


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KPI stands for key performance indicator. Usually, this refers to the amount of money that a business is making. The most common KPIs are Revenue, Profit margin, and client retention. 

KPI is usually limited to what can actually be measured. Businesses are constantly creating and reviewing data. But personal KPIs are a new concept. It isn’t exactly practical, for example, to carry around a notepad and make a note every time you tell your spouse you 

love them, and then take some graph paper and make a line graph at the end of the month.

The internet of things (IoT), also called “wearable tech” can track things we never thought possible only a decade ago. Things like real-time blood sugar levels, your heart rate 24 hours a day, your REM sleep, etc.

On this episode of the Michael Valdes Global Podcast, I interview Jairek Robbins. One of the biggest takeaways from this episode is how much I learned about how he tracks personal KPIs using wearable tech. Here are three of the things he tracks, and how:

Mood Meter

Measuring your emotions has come a long way since mood rings in 1975. Today we have apps that can track your mood. When you open the app, it gives you a range of emotions and energy levels to choose from, and tracks it for you.

Levels: Blood Sugar

Diabetics would track their blood sugar by taking a sample of blood, sometimes several times a day. This would be a painful process, not to mention it’s hard to keep needles safely organized and then dispose of them when you are done. Today, it’s so easy to track your blood sugar by using a patch that you can wear on your arm that people in good health and even elite athletes opt to wear a patch to monitor their blood sugar levels and get insights to their diet and behavior.

Health Apps/Phone Pedometers

Phones today have built in sensors that can act as pedometers. It’s pretty common to hear people talking about getting their “10,000 steps in” because you can burn one pound of fat if you take 10,000 steps every day. Just because your phone tracks it doesn’t necessarily mean that you actually look at the phone and keep track. If you track the data by opening the app and making adjustments to your behavior, you will increase your personal KPIs.

If you want to learn more about how to track your health, watch this episode to see how Jairek Robbins does it. These are just a few of the insights and personal stories that Jairek shares on this episode of the podcast.

Follow us:

Jairek Robbins : Facebook page –  Instagram – website

Michael Valdes: Facebook page – instagram – Youtube Channel