Month: October 2022

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How to Make The Agent Be The Brand with Tristan Ahumada


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Tristan Ahumada is the founder of Lab Coat Agents. Tristan is a podcaster, social media influence, business consultant, public speaker, and oh yeah, he’s a realtor, too. He is one of the top 1% of all real estate agents in the United States, and he did it by adapting new technology to make personal connections. By using social media and other internet resources, he was able to make himself the brand. You can apply his methods yourself and make the agent (that’s you!) the brand.

HOP

One of Tristan’s easy-to-remember mnemonic devices is HOP, which stands for Home, Online, and (in) Person. Connect with your potential customers at home by reaching out to them with something physical: a card, a gift, or anything that they can physically touch. Online means, of course, finding them online. This means making videos, making social media posts, and engaging with them in a way that when they’re on their phone or computer, they can easily find you. And in person means making it possible for you to meet your customers in person, so that can be having seasonal parties that they are welcome to join or corporate events. 

Competence, Honesty, and Benevolence

Competence is the knowledge and understanding to get things done. Honesty inspires trust. Benevolence is showing that you actually care about your customers. The most important of these three is benevolence. A customer can forgive you making a mistake, but if they know that you don’t have their best interest at heart, they won’t give you another chance. When you have these three qualities, you can develop a strong relationship with your customers.

Tristan became one of the top 1% of real estate agents by using the newest technology as a way to make connections with customers. But those connections are only the first part; the second is getting your customers to trust you and to remember you. By following these steps, you will be a lot more successful.

Tristan Ahumada: Facebook page – instagram – Website 

Michael Valdes: Facebook page – instagram – Youtube Channel

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How to Use the BID Principle to be Successful


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This is a special episode of the Michael Valdes Global Podcast. Rather than interview a guest, this episode will give you a basic principle to use in your life and career to be successful: The B.I.D. Principle: B stands for Beliefs. I Is for Integrity. D is for Discretion. I have used these three principles to guide my entire career, and you can too. 

What does this mean?

Belief means belief in yourself. You have to have confidence in yourself, in fact, the absolute conviction that you are unstoppable. A famous quote, often attributed to Henry Ford, is, “If you think you can’t do it you’re right, if you think you can do it, you’re right.” What this means is that if you don’t believe in yourself, you’ll never accomplish anything, but if you have complete confidence in yourself, then nothing can stop you. 

Integrity means holding yourself to a high standard. That often means leaving a large payday on the table in favor of a long-term gain. Your standards can not be for sale. I once told a client that a certain property was just not a good match for him, even though it would have made me a fat commission. But this client was so impressed by my integrity he offered me a position in a company he was starting looking for a specific kind of property. The most important quality he was looking for at that time was integrity, because that sort of investment is very risky, and he needed someone who was always going to be honest with him.

Discretion means keeping your clients’ private information confidential. As a high-end real estate agents, I often deal with celebrities who value their privacy very highly. I could make my name by saying I was the realtor to the stars, but it would cost me the trust of my clients, which is much more valuable. My reputation can be lost in an errant moment if I tell people, even people who ask, if I work with this celebrity or that millionaire, without explicit permission.  

Often, we can make mistakes, miss opportunities, or sabotage your chances without ever knowing it. By living with these principles, people will trust you with information that they only give to a select few. By being one of those few, you will have opportunities to succeed that most people won’t.

These principles may be easy to pronounce, but they aren’t easy to live by. Make these three principles part of your core belief system, to the point where you don’t even think about acting in any other way. You can use the B.I.D. principles to guide you in your career, and you’ll see your business grow in a way you never thought possible.

Michael Valdes: Facebook page – instagram – Youtube Channel

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Austin & Nate Cheviron: Helping Realtors to Live a Better Life


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Austin Cheviron and Nate Cheviron are two cousins who run Cheviron Coaching. The real estate business can be grueling, and what’s more, it’s constantly full of rejections and almost-got-it situations which can lead even those who are financially successful to end up burnt out, abusing substances, neglecting their families, and in terrible health. The Cheviron Group set out to be a complete coaching service to give real estate agents the tools they need to be both financially successful and mentally and physically healthy. 

A mentor can make the difference. Information is out there. But the feedback of a mentor who has your best interest at heart is not easy to find. If you have a “Mr. Miyagi” to guide you down the right path, it’s much easier to keep from losing sight of your real goal, which is to live a happy and fulfilling life, not just to pad your bank account.

The ideal client is someone who doesn’t need motivation, but needs guidance. As Nate and Austin put it, they can steer you in the right direction, but they can’t move for you. The ideal agent is able to move themselves.

The lessons they teach are timeless. Many of these lessons come from their own grandmother, Grandma Clem, who managed, in the magic way that grandmothers do, to corral the entire family to come to a weekly dinner, and share the workload to make sure everyone left well-nourished, both physically and emotionally. 

But to really understand how timeless their wisdom is, you have to go back… way back, to antiquity. Austin’s favorite book is The Richest Man in Babylon, by George Clason. The book, written in 1926, shares the lessons of the ancient Babylonians, who were successful merchants 4,000 years ago, and built up wealth through trade rather than conquest. Nate’s favorite book is is Meditations by Marcus Aurelius (Gregory Hays translation). Marcus Aurelius, the Roman emperor, was a stoic philosopher, who believed the path to happiness was to live a virtuous life in harmony with nature.

Watch this video to learn how they have implemented these timeless lessons in their business.

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Austin & Nate Cheviron: Instagram – Website – web2

Michael Valdes: Facebook page – instagram – Youtube Channel