Grant and Elena Cardone built an empire, primarily in real estate, but also in several other business ventures, including writing books and teaching personal development. When the economy collapsed in 2008, he had a revelation: Banks were too big to fail. He had been successful in real estate, and he made prudent investments, yet he was dragged down by the economy. What if he could be too big to fail? 

From that moment on Grant and Elena committed themselves to being the king and queen, respectively, of an empire. Grant created the 10x movement, and grew his business until he had seven businesses making nearly $100 million in sales per year. 

How did they do it?

By thinking big and acting big.

It takes many to build an empire

You don’t have to be the strong, powerful, independent person who never depends on your spouse. Find someone you trust and build an empire with them. To be a power couple, you have to trust that your partner can stand beside you in all things. Each of you has strengths and weaknesses, and the two of you can make a powerful team by complimenting each other.

If you think small, you will act small

We have outdated frameworks for what is considered successful, and what was considered normal in the 1960s is long gone, yet the frameworks remain. It’s not enough today to own a house for your family, you either think really big, or you barely scrape by, and there is rarely an in-between. The biggest mistake that Grant has made, according to him, is that for his entire life, he’s thought too small.