Tristan Ahumada is the founder of Lab Coat Agents. Tristan is a podcaster, social media influence, business consultant, public speaker, and oh yeah, he’s a realtor, too. He is one of the top 1% of all real estate agents in the United States, and he did it by adapting new technology to make personal connections. By using social media and other internet resources, he was able to make himself the brand. You can apply his methods yourself and make the agent (that’s you!) the brand.

HOP

One of Tristan’s easy-to-remember mnemonic devices is HOP, which stands for Home, Online, and (in) Person. Connect with your potential customers at home by reaching out to them with something physical: a card, a gift, or anything that they can physically touch. Online means, of course, finding them online. This means making videos, making social media posts, and engaging with them in a way that when they’re on their phone or computer, they can easily find you. And in person means making it possible for you to meet your customers in person, so that can be having seasonal parties that they are welcome to join or corporate events. 

Competence, Honesty, and Benevolence

Competence is the knowledge and understanding to get things done. Honesty inspires trust. Benevolence is showing that you actually care about your customers. The most important of these three is benevolence. A customer can forgive you making a mistake, but if they know that you don’t have their best interest at heart, they won’t give you another chance. When you have these three qualities, you can develop a strong relationship with your customers.